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3.7
Based on 493 reviews
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  • Most helpful positive
    5 months
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.

    Translated from swedish

    1 product in post Doesn't bleed
    13 likes
    6987 views
    • 2 months
      @Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair

      1 likes
    to leave a comment
  • 7 hours
    verified customer

    My one and only

    I have been using Directions for over 10 years and have also tested other brands, but Directions are still unbeatable in terms of price-performance ratio and stay true to their packaging, where you can always get the last bit out. So far, I haven't been disappointed by any color.

    Translated from german

    1 product in post My one and only
    28 views
    to leave a comment
  • verified customer

    Smidiga

    Smooth small color containers for hair dyeing, easy to use and economical, and give such a nice color to the hair. Will buy again and try other colors.

    Translated from swedish

    1 product in post Smidiga
    13 views
    to leave a comment
  • 2 days

    How long does it last?

    I want to try something new with my hair, but i dont wanna fully commit to it. Does it wash out fully after some time? and how long does it take to go away?
    1 product in post How long does it last?
    61 views
    to leave a comment
  • 6 days
    verified customer

    Functioned poorly, everything is blue.

    My entire bathroom is blue, I am all blue. I had to scrub the whole shower with scrub cream and sponge, as the black (Ebony) rinses out red, but stains everything blue. I was trying to rinse out the color, and all the colored water was nearly stained. Even though the color is called Ebony, and showed no signs of being anything other than black, my hair is now just blue.

    Translated from norwegian

    1 product in post Functioned poorly, everything is blue.
    203 views
    • Customer service at Lyko
      5 days
      Hey there 💌 It sounds like the color didn’t turn out as expected, and that you’ve had issues with stains on both the bathroom and your hair. That sounds like a frustrating experience! We really appreciate you sharing your feedback💌 Hope you find a product that gives you the results you want next time! Wishing you a great day ahead! 🌸

    to leave a comment
  • 2 weeks
    verified customer

    Result on gray regrowth.

    Wanted to show the result on mostly gray regrowth. (Not bleached at all) I have dark brown/black lengths that I'm letting grow out. I use Directions pre-colour shampoo and no conditioner beforehand. Apply to towel-dried hair and leave for 60-90 minutes. (So basically everything that shouldn't work) Used Cerice, Tulip, and Violet on different parts this time. Washes out gradually, so I top up with new color every 4-6 weeks, but surprisingly holds up well despite unbleached hair this way!

    Translated from swedish

    1 product in post Result on gray regrowth.
    7 likes
    1610 views
    • 2 weeks
      Super cute! 😍 I bought the red one that I can't wait to try. I was wondering if it could be used on the roots too, but now I know how to do it. Thanks for the tip 🤗

      1 likes
    to leave a comment
  • 2 weeks
    verified customer

    Recommend

    After trying out really many direct dyes and after years, I returned to this brand. I lightened my hair and used this Lilac shade (and a green from a different brand). The roots and ends turned out exactly how I wanted. And even though it fades in washing, it lasts through washes better than many others. #lykoreview
    1 product in post Recommend
    2 likes
    2074 views
    to leave a comment
  • 1 month

    Brown Hair

    Will the color show up on brown hair? I don't want to lighten it because I have curls and I don't want to damage them with bleach. Is it possible without lightening?

    Translated from polish

    1 product in post Brown Hair
    1124 views
    • Customer service at Lyko
      3 weeks
      Hey! It all depends on what effect you want to achieve! 🎨 From experience, I know that the color won't be super noticeable on darker hair, but rather will leave a subtle, colored reflection that will mainly be visible in the right light. ✨ Depending on the shade of your hair, the effect may lean towards dark turquoise, and sometimes even green. If you want, send us pictures of your hair at obs@lyko.com, and we will try to advise you more specifically! 📩😊

    to leave a comment
  • 1 month

    Stains everything

    The product in itself stains absolutely everything it touches, my body is now blue. I have become a smurf. Otherwise it was a very good hair dye, love the color and whatsoever. I used mystic blue and violet, only the blue had the staining effect.
    1 product in post Stains everything
    1 likes
    1236 views
    to leave a comment
  • 1 month

    Bleaching

    I have red/orange hair, should I bleach my hair first if it's going to be dyed blue, or is it okay without bleaching?

    Translated from norwegian

    1 product in post Bleaching
    1158 views
    • Hairdresser at Lyko
      1 month
      Hey Solveig! I haven't seen any picture of your hair, but I would definitely say that these colors are best with a bleached base. Especially since orange and blue are on either side of the color scale 👋🏼 Have a nice day!

      3 likes
    to leave a comment
  • 1 month
    verified customer

    Trusty product

    Which semi-permanent hair dye doesn't hold as well as this one😍 the price-quality ratio is spot on! I sometimes mix in a violet shade as well💜 #lykoreview
    1 product in post Trusty product
    5 likes
    3078 views
    • 1 month
      Really nice indeed 💕

      1 likes
    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Lagoon Blue

493 reviews, 3.7 on average
49 kr
Rec. price 69 kr
This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click “WATCH” and we’ll make it happen!

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml
Customer service