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Rating: 4Based on 532 reviews
  • Most helpful positive
    The user's roll: Lyko Creator. The post was made 1 years
    Rating: 4 out of 5
    verified customer

    Super pretty color, but didn't take at the roots.

    I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview
    1 product in post Super pretty color, but didn't take at the roots.
    9835 views
    • The user's roll: Lyko Creator. The comment was made 1 years
      Yes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair 🥲 Thank you, lovely you 💕💕
  • Most helpful negative
    The post was made 7 years
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡
    1 product in post Pink pastel
    29340 views
  • The post was made 5 days

    Lavender

    Hi. When will you have lavender back in stock? Soon or in about a month or so?
    1 product in post Lavender
    87 views
    • The user's roll: Customer service at Lyko. The comment was made 2 days
      Hello! 😊 We don't have an exact date for when Lavender will be back. Click "Watch" on the product page and you'll get an email when it's back
  • The post was made 1 week

    Carnation pink

    I've never really dyed my hair and I'm naturally quite light blonde with a yellowish tone (maybe somewhere around level 8 blonde) and I really want pink hair that isn't as intense as hot pink. I used Manic Panic bubblegum pink once, but it only lasted a few days with one wash and faded to kind of a coral. Is Directions Carnation Pink a good choice? Do you need to bleach + tone the hair to make it stick or could it work on level 8 blonde? I've also planned to mix some hair dye into my conditioner so every time I shower it’s like a little refresh.
    1 product in post Carnation pink
    151 views
    • The user's roll: Lyko Creator. The comment was made 1 week
      Hi Evelina! 👋🏼😊 To get a nice pink tone that lasts better and doesn’t fade after just a few washes, the hair needs to be as light and even as possible before applying the pigment 💗 Therefore, it is recommended to lighten the hair with bleach first if you want a more distinct and long-lasting pink result with Directions. After that, Carnation Pink can be used to create the soft pink shade 🤗 To preserve the color and easily refresh it between dyeings, it’s better to use a color treatment instead of mixing it into conditioner, for example this one lyko.com/sv/by-lyko/lyko-oh-my-dye-color-treatment-paste-fuchsia-c057-150-ml 😍 Good luck in your home salon and have a nice day 🎨
      1 likes
  • The post was made 1 week

    In stock

    Hi, when will this be back in stock? Watched
    1 product in post In stock
    166 views
    • The user's roll: Skin therapist at Lyko. The comment was made 1 week
      Hi Angelica 😊 I can see that the product has been ordered, so hopefully it won't take too long! Take care 🤍
  • The post was made 2 weeks

    Bleaching??

    Hi :) Do you have to bleach your hair before coloring if you have quite dark hair??
    1 product in post Bleaching??
    195 views
    • The user's roll: Customer service at Lyko. The comment was made 2 weeks
      Hey Alva! 👋🏽 It is a semi-permanent color without ammonia/peroxide, it works a bit like a 'toner' 😊 It gives the best and most intense result on bleached/light hair, while on darker hair it mostly gives a blue tone. It washes out gradually but can last longer on bleached hair! Have a lovely day! 🌞
  • The post was made 2 weeks

    When will more of the colors come back???

    I LOVE directions, but I've noticed that there is a very small selection of colors nowadays. Are they going to be discontinued 😱😰
    1 product in post When will more of the colors come back???
    176 views
    • The comment was made 3 days
      Me too! I got a little panicked that my favorite brand would disappear, so thanks for the information 😅👍💖
      1 likes
  • The post was made 1 month

    Can you hurry up a bit?

    When will you get new ones in? They've been out of stock forever now... can you hurry up a bit? Thanks in advance.
    1 product in post Can you hurry up a bit?
    319 views
    • The comment was made 1 month
      Okay, thanks for the answer :)
  • The post was made 1 month

    flamingo pink

    Will flamingo pink be back in stock?
    1 product in post flamingo pink
    282 views
    • The user's roll: Customer service at Lyko. The comment was made 1 month
      Hi Bella! 👋 Unfortunately, we currently don't have an estimated date for when Flamingo Pink will be back in stock, but hopefully it won't be too long🤞 Please click "watch" and you'll get an email as soon as it's available to order again! 😍 All the best🩷
      1 likes
  • The post was made 1 month

    La riche directions Turquoise shade

    Hi! I was just wondering if the directions Turquoise hair color shade will be back in stock anytime soon? (if you happen to know) :)
    1 product in post La riche directions Turquoise shade
    266 views
    • The comment was made 1 month
      Ok, thanks🙏
  • The post was made 1 month

    Alpine Green

    Hello! Do you know when this product will be back in stock? I've already been watching it but just wondering because I need to remove the red from my hair from a mild bleaching.
    1 product in post Alpine Green
    359 views
    • The user's roll: Lyko Creator. The comment was made 1 month
      Hi there Alex! 👋 Right now we don’t have a date for when this will be back in stock, but I hope it won’t take too long, fingers crossed! 🤞 Great that you’re already watching the color, you’ll get an email the moment the product is available to order again 💌 All the best!
  • The post was made 1 month
    Rating: 3 out of 5
    verified customer

    Really nice color but doesn't last

    I use this and the color itself is insanely nice. I use Pillarbox Red. Unfortunately, it fades and after three washes the color is pretty dull. Does anyone have tips for another bright red color that lasts better?
    1 product in post Really nice color but doesn't last
    559 views
    • The comment was made 1 month
      Artic Fox colors! I've completely fallen for them because they last the longest in my hair. And they fade out nicer. It doesn't look dull in the same way :) I haven't used red in a long time, but I've been super happy with the others

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Rubine

49 kr

Temporarily out of stock

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

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