DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Poppy Red
Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!
Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.
Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.
3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.
Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.
Tips:
- Wear plastic gloves when applying the color.
- Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
- As with all hair colors, it's recommended to do a patch test first.
- Don't use conditioner before coloring your hair.
Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.
- Category:Hair Color
- Article number:1549-100-0004
User images
Reviews & comments
- Most helpful positive
Moa
1 month ago5 likes1794 viewsJohanna Sabine Emma Viktoria Jana
1 month agoReally nice! đđ I've never dyed in blue, but a lot of pink and red, as well as green once đ
to leave a comment Melin
2 weeks ago5 likes1679 viewsJohanna
2 weeks agoOh, what a rainbow cotton candy hair! đđŠ
to leave a commentMia
2 weeks agoTry once more?
Hi! My son dyed his hair with Ebony hoping it would turn black. Instead, it turned blue-purple. We rinsed after 15 minutes, maybe we should have let it sit longer. My question is: Can we buy another jar and put it in and let it sit longer? Or will it damage his hair? Do we need to wait a certain number of days before we apply the color for the second time? If you don't recommend this, how should he go about getting black hair?1 likes458 viewsMia
2 weeks agoThank you for your reply. đ Is it necessary to take the same brand, or can I use a toner?
to leave a commentMaria
3 weeks agoBlue Color
Hey! Are you going to get more of the colors that are out of stock? I'm mainly thinking about the blue shades. đ408 viewsEmma
Customer service at Lyko2 weeks agoHey Maria! đđ» At the moment, I can't unfortunately give an exact date for when it will be back in stock, BUT I hope it won't take too long! đ I recommend clicking on BEVAK, then you'll get an email as soon as the product is back in stock! đ€© Take care! đ
to leave a commentIlona
4 weeks ago1 likes353 viewsSini
Customer service at Lyko3 weeks agoHi Ilona, Thank you for your product review! I'm sorry to hear that you didn't get the result you were expecting It's true that direct dyes only adhere to treated hair. The shade is best showcased on the lightest base possible. Hereâs a link to Directions' own lightening kit, which they recommend using as a base for optimal results: lyko.com/fi/directions/directions-hair-lightening-kit-40 Have a lovely day!
to leave a commentgranen
1 month agoBleaching?
seeing mixed reviews, DO I HAVE TO bleach first?303 viewsOttilia
Customer service at Lyko3 weeks agoHey Granen Since this color is semi-permanent and only lays on top of the hair strand, most hair types and colors need to bleach their hair first for the color to stick in the hair To get the best results from these colors, I would recommend bleaching the hair before coloring. Feel free to use an extra color-preserving shampoo and conditioner for the best longevity All the best! âš
to leave a commentCindy
1 month agoverified customerColor transfers
Absolutely stunning color and I would have given it 5 stars for that, but just as quickly as the color releases with the first wash, it transfers onto pillows and clothes just as much. However, it is difficult to remove from skin, clothes, and bathtub (see pictures), therefore it unfortunately only gets an average rating. I was thinking of buying it in black but I don't dare anymore..
+2
1 likes1802 viewsJohanna Sabine Emma Viktoria Jana
1 month agoOh no đ§
to leave a commentvioletta123.ho
3 months agoKommer denna produkt funka pÄ mörkare hÄrfÀrg?
Hej! Jag har lite mörkare ginger som min naturliga hÄrfÀrg. Just nu Àr det lite mörkare pÄ grund av gammal hÄrfÀrg frÄn ca 1 Är sedan. Jag undrar om atlantic blue kommer fungera pÄ mitt hÄr.12 viewsTaran Amanda Aamodt
5 months agoColor
Does the color rub off on other stuff? Ive had blue hair that rubbed off onto fabric and clothes, it was another brand but i would rather that didnt happen again đ«20 viewsMoa
Customer service at Lyko5 months agoHello! đ This color should not bleed onto fabrics, but be extra careful during the first few days after coloring your hair. Ensure your hair is dry before letting it come into contact with light-colored fabrics đ€ Take care đž
to leave a commentAnnelie
8 months agoverified customerVery good colors for a good price
Very easy to use and holds well as long as you use them correctly, i.e.: Dye on bleached hair! Wash only in cold water! The first picture is plum, but had a bit of purple before, so it became very dark and intense, also because I had the color for a very long time!
+2
2 likes3394 views- 85 views
