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3.8
Based on 490 reviews
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  • Most helpful positive

    Melin

    5 months
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.

    Translated from swedish

    1 product in post Doesn't bleed
    13 likes
    6767 views

    • Maria

      1 month
      @Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair

      1 likes
    to leave a comment

  • Cleo

    1 week
    verified customer

    Result on gray regrowth.

    Wanted to show the result on mostly gray regrowth. (Not bleached at all) I have dark brown/black lengths that I'm letting grow out. I use Directions pre-colour shampoo and no conditioner beforehand. Apply to towel-dried hair and leave for 60-90 minutes. (So basically everything that shouldn't work) Used Cerice, Tulip, and Violet on different parts this time. Washes out gradually, so I top up with new color every 4-6 weeks, but surprisingly holds up well despite unbleached hair this way!

    Translated from swedish

    1 product in post Result on gray regrowth.
    6 likes
    1307 views

    • ElliR

      1 week
      Super cute! 😍 I bought the red one that I can't wait to try. I was wondering if it could be used on the roots too, but now I know how to do it. Thanks for the tip 🤗

      1 likes
    to leave a comment

  • Eve

    1 week
    verified customer

    Recommend

    After trying out really many direct dyes and after years, I returned to this brand. I lightened my hair and used this Lilac shade (and a green from a different brand). The roots and ends turned out exactly how I wanted. And even though it fades in washing, it lasts through washes better than many others. #lykoreview
    1 product in post Recommend
    2 likes
    1830 views
    to leave a comment

  • Jadwiga

    2 weeks

    Brown Hair

    Will the color show up on brown hair? I don't want to lighten it because I have curls and I don't want to damage them with bleach. Is it possible without lightening?

    Translated from polish

    1 product in post Brown Hair
    983 views

    • Izabela

      Customer service at Lyko
      2 weeks
      Hey! It all depends on what effect you want to achieve! 🎨 From experience, I know that the color won't be super noticeable on darker hair, but rather will leave a subtle, colored reflection that will mainly be visible in the right light. ✨ Depending on the shade of your hair, the effect may lean towards dark turquoise, and sometimes even green. If you want, send us pictures of your hair at obs@lyko.com, and we will try to advise you more specifically! 📩😊

    to leave a comment

  • Olivia

    1 month

    Stains everything

    The product in itself stains absolutely everything it touches, my body is now blue. I have become a smurf. Otherwise it was a very good hair dye, love the color and whatsoever. I used mystic blue and violet, only the blue had the staining effect.
    1 product in post Stains everything
    1 likes
    1121 views
    to leave a comment

  • Solveig

    1 month

    Bleaching

    I have red/orange hair, should I bleach my hair first if it's going to be dyed blue, or is it okay without bleaching?

    Translated from norwegian

    1 product in post Bleaching
    1065 views

    • Betina

      Hairdresser at Lyko
      1 month
      Hey Solveig! I haven't seen any picture of your hair, but I would definitely say that these colors are best with a bleached base. Especially since orange and blue are on either side of the color scale 👋🏼 Have a nice day!

      2 likes
    to leave a comment

  • Miila

    1 month
    verified customer

    Trusty product

    Which semi-permanent hair dye doesn't hold as well as this one😍 the price-quality ratio is spot on! I sometimes mix in a violet shade as well💜 #lykoreview
    1 product in post Trusty product
    5 likes
    2912 views

    • Sotnosen

      1 month
      Really nice indeed 💕

      1 likes
    to leave a comment

  • Vio

    1 month
    verified customer

    Bleeds a lil

    Works as should, but the blue dye definitely doesn’t stay in the hair as much, but rather bleeds after every wash and when the hair is wet. I used foam hair rollers after a shower, and they ended up with blue dye on them. The blue tips are from Midnight blue, orange is Apricot (mixed with a tiny bit of brown to not have it as neon) Edit: One wash after dyeing, on what’s left of the orange vs. the blue
    1 product in post Bleeds a lil
    3 likes
    2013 views
    to leave a comment

  • Jhenny

    1 month
    verified customer

    Language blue. A mistake

    But most others are super good.

    Translated from swedish

    1 product in post Language blue. A mistake
    1008 views
    to leave a comment

  • Ida

    2 months
    verified customer

    Pretty okay

    Pretty okay, but it didn't really hold on my hair, which I have a problem with, so maybe that's why. For me, it became more like a color bomb.

    Translated from swedish

    1 product in post Pretty okay
    1895 views
    to leave a comment

  • Voughan

    2 months

    How long?

    Hey, wanted to ask how long the color lasts?
    1 product in post How long?
    1788 views

    • Linnea

      Customer service at Lyko
      2 months
      Hello there Voughan! 👋🏼😄 Color usually lasts for 4 to 6 weeks, depending on your hair type, how often you wash your hair and whether you use products that can affect the color's durability. To make the color last longer, it is recommended to use color-preserving shampoos and avoid washing your hair too often. Take care of yourself! 🤍
      1 likes
    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Turquoise

490 reviews, 3.8 on average
39,20 kr
Ord. price 49 kr20
17h : 04m : 44s
Free delivery option available from 200 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

Often bought together

69,20 kr
377,40 kr

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