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DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Pastel Pink

479 reviews, 3.3 on average
35 kr.
Rec. price 49 kr.
Free delivery option available from 300 kr., can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

User images

Reviews & comments

3.3
Based on 479 reviews
i
73
23
51
88
244
Review product
  • Most helpful positive

    Moa

    1 month ago
    verified customer

    Such a pretty color!

    Two pictures from when I dyed it, in the picture it looks more blue but it has some hints of green in the color in reality 🥰
    1 product in post Such a pretty color!
    5 likes
    1794 views
    • Johanna Sabine Emma Viktoria Jana

      1 month ago
      Really nice! 😍💙 I've never dyed in blue, but a lot of pink and red, as well as green once 😁
    to leave a comment
  • Melin

    2 weeks ago
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.
    1 product in post Doesn't bleed
    5 likes
    1679 views
    • Johanna

      2 weeks ago
      Oh, what a rainbow cotton candy hair! 😍🦄
    to leave a comment
  • Mia

    2 weeks ago

    Try once more?

    Hi! My son dyed his hair with Ebony hoping it would turn black. Instead, it turned blue-purple. We rinsed after 15 minutes, maybe we should have let it sit longer. My question is: Can we buy another jar and put it in and let it sit longer? Or will it damage his hair? Do we need to wait a certain number of days before we apply the color for the second time? If you don't recommend this, how should he go about getting black hair?
    1 likes
    458 views
    • Mia

      2 weeks ago
      Thank you for your reply. 😍 Is it necessary to take the same brand, or can I use a toner?
    to leave a comment
  • Maria

    3 weeks ago

    Blue Color

    Hey! Are you going to get more of the colors that are out of stock? I'm mainly thinking about the blue shades. 😊
    408 views
    • Emma

      Customer service at Lyko
      2 weeks ago
      Hey Maria! 👋🏻 At the moment, I can't unfortunately give an exact date for when it will be back in stock, BUT I hope it won't take too long! 🌠 I recommend clicking on BEVAK, then you'll get an email as soon as the product is back in stock! 🤩 Take care! 💖
    to leave a comment
  • Ilona

    4 weeks ago
    verified customer

    Sticks poorly or not at all

    Sticks poorly and unevenly if the hair hasn't been recently bleached with a very strong product.
    1 product in post Sticks poorly or not at all
    1 likes
    353 views
    • Sini

      Customer service at Lyko
      3 weeks ago
      Hi Ilona, Thank you for your product review! I'm sorry to hear that you didn't get the result you were expecting It's true that direct dyes only adhere to treated hair. The shade is best showcased on the lightest base possible. Here’s a link to Directions' own lightening kit, which they recommend using as a base for optimal results: lyko.com/fi/directions/directions-hair-lightening-kit-40 Have a lovely day!
    to leave a comment
  • granen

    1 month ago

    Bleaching?

    seeing mixed reviews, DO I HAVE TO bleach first?
    303 views
    • Ottilia

      Customer service at Lyko
      3 weeks ago
      Hey Granen Since this color is semi-permanent and only lays on top of the hair strand, most hair types and colors need to bleach their hair first for the color to stick in the hair To get the best results from these colors, I would recommend bleaching the hair before coloring. Feel free to use an extra color-preserving shampoo and conditioner for the best longevity All the best! ✨
    to leave a comment
  • Cindy

    1 month ago
    verified customer

    Color transfers

    Absolutely stunning color and I would have given it 5 stars for that, but just as quickly as the color releases with the first wash, it transfers onto pillows and clothes just as much. However, it is difficult to remove from skin, clothes, and bathtub (see pictures), therefore it unfortunately only gets an average rating. I was thinking of buying it in black but I don't dare anymore..

    +2

    1 product in post Color transfers
    1 likes
    1802 views
    • Johanna Sabine Emma Viktoria Jana

      1 month ago
      Oh no 😧
    to leave a comment
  • violetta123.ho

    3 months ago

    Kommer denna produkt funka på mörkare hårfärg?

    Hej! Jag har lite mörkare ginger som min naturliga hårfärg. Just nu är det lite mörkare på grund av gammal hårfärg från ca 1 år sedan. Jag undrar om atlantic blue kommer fungera på mitt hår.
    12 views
  • Taran Amanda Aamodt

    5 months ago

    Color

    Does the color rub off on other stuff? Ive had blue hair that rubbed off onto fabric and clothes, it was another brand but i would rather that didnt happen again 🫠
    20 views
    • Moa

      Customer service at Lyko
      5 months ago
      Hello! 👋 This color should not bleed onto fabrics, but be extra careful during the first few days after coloring your hair. Ensure your hair is dry before letting it come into contact with light-colored fabrics 🤍 Take care 🌸
    to leave a comment
  • Annelie

    8 months ago
    verified customer

    Very good colors for a good price

    Very easy to use and holds well as long as you use them correctly, i.e.: Dye on bleached hair! Wash only in cold water! The first picture is plum, but had a bit of purple before, so it became very dark and intense, also because I had the color for a very long time!

    +2

    1 product in post Very good colors for a good price
    2 likes
    3394 views
  • Noha

    1 year ago
    verified customer

    Bra

    1 product in post Bra
    85 views
Customer service