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Rating: 4.1Based on 529 reviews
  • Most helpful positive
    The user's roll: Lyko Creator. The post was made 11 months
    Rating: 4 out of 5
    verified customer

    Super pretty color, but didn't take at the roots.

    I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview
    1 product in post Super pretty color, but didn't take at the roots.
    9116 views
    • The user's roll: Lyko Creator. The comment was made 11 months
      Yes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair 🥲 Thank you, lovely you 💕💕
  • Most helpful negative
    The post was made 7 years
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡
    1 product in post Pink pastel
    29139 views
  • The post was made 2 hours
    Rating: 5 out of 5
    verified customer

    Good!

    Super good toning that keeps the color well
    1 product in post Good!
    11 views
  • The post was made 9 hours
    Rating: 3 out of 5
    verified customer

    Not what I expected

    I've been using directions on and off since like 2010, what has gotten significantly better is that the pigments now stick even when you haven't over-bleached your hair, but now I was actually disappointed. I bought Ebony because I wanted black, but it turned purple and washed out blue. I thought it was the application, so I washed with their own prep shampoo, no conditioner, let the hair dry, put in plenty of color and let it sit for 2 hours but it still turned purple. I had it on my scalp so I added Lilac in the transition so it looks absolutely okay, but it's laaaaang away from black unfortunately 😢
    1 product in post Not what I expected
    19 views
  • The post was made 1 day
    Rating: 5 out of 5
    verified customer

    Blue

    Very nice color and easy to use on light hair
    34 views
  • The post was made 2 days
    Rating: 5 out of 5
    verified customer

    BEST

    Definitely the best blue hair dye I've tried! Will show a picture! Bleach the hair beforehand & the color sticks like stone! Had a better picture but can't find it. Buy midnight blue for the blue, & violet & the other purple (not the lightest) if you want blue or purple. I always buy 2 different ones & have 2 different colors in my hair. Must admit that I bought the permanent purple dye at the grocery store (like live or something) for the purple. & had the one that disappeared, ”blueback” from colorista at the roots on the blue.
    1 product in post BEST
    160 views
  • The post was made 4 days

    Flamingo pink

    Hi! When will flamingo pink be back in stock?
    1 product in post Flamingo pink
    207 views
    • The user's roll: Customer service at Lyko. The comment was made 3 days
      Hi Krut! 🙋 Thank you for reaching out and for your interest in LYKO 💗️ At the moment, I don’t have exact information about the next delivery of this product, but I encourage you to click the "follow" button – this way, you’ll receive an email notification as soon as it’s available for sale again. If you have any additional questions, feel free to write – I’m here for you 🌞
  • The post was made 1 week

    Pastel pink

    Hey! When will pastel pink be back in stock?
    1 product in post Pastel pink
    343 views
    • The user's roll: Customer service at Lyko. The comment was made 1 week
      Hi Ebba, Thank you for your question 💛 Right now, we don't have a confirmed date for when the product will be back in stock, but we hope it won't take too long 🤞 If you haven't already, I recommend that you watch the product. Then you'll get an email as soon as it's available to order again 💌 Take care!
  • The post was made 1 week

    Pastel blue

    I can see that in other stores that this brand also has a pastel version. Are you planning to get that in stock anytime soon? And also do you know when you are restocking on lagoon blue?
    307 views
    • The user's roll: Customer service at Lyko. The comment was made 1 week
      Hi Ida Mau! 👋 We are constantly working on expanding our range with sought-after products and brands, so all tips and requests are very welcome! Of course, I will make sure to forward this to our purchasing department so they keep it in mind when planning future assortments 😍🙌 As for Lagoon Blue, unfortunately we do not have a restock date at the moment, but please set up a stock notification—you’ll receive an email as soon as it’s available to order again. All the best!
  • The post was made 1 week

    In stock?

    When will Dark Tulip be back in stock?
    1 product in post In stock?
    250 views
    • The user's roll: Customer service at Lyko. The comment was made 1 week
      Hey Sofia! 👋 Oh, Dark Tulip looks so pretty! At the moment, we can't see any exact date for when the product will be back in stock, but I'm keeping my fingers crossed that it won't take too long 🤞 I recommend keeping an eye on the product, so you'll get an email as soon as it's available to buy again! Take care! 🤍
  • The post was made 2 weeks

    Color violet

    How will color violet look on a 6/7 color level (light brown) hair? I don't mind if it doesn't become a super strong color, but I'm afraid of getting very dark, almost black hair.
    1 product in post Color violet
    281 views
    • The user's roll: Customer service at Lyko. The comment was made 1 week
      Hey! At level 6/7 (light brown), Directions Violet will give a deep, cool plum tone, but it won't be «almost black». To control the depth, you can do a strand test in the nape first and adjust the time if necessary. If you want a lighter violet, you can mix the color with conditioner. Expect the color to last about 2–6 weeks, depending on the hair quality. Have fun with the color project! 😊
      1 likes
  • The post was made 3 weeks
    Rating: 5 out of 5
    verified customer

    The best!!!

    Favorite colors forever! I have bought purple and blue as well as pink, and they were all perfect!
    1 product in post The best!!!
    827 views

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Atlantic Blue

Sale price 39,20 kr
Ord. price 49 kr
Campaign 20%
Offer valid through
This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click “WATCH” and we’ll make it happen!

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

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