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Rating: 3.9Based on 516 reviews
  • Most helpful positive

    ElliR

    The post was made 6 months
    Rating: 4 out of 5
    verified customer

    Super pretty color, but didn't take at the roots.

    I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview
    1 product in post Super pretty color, but didn't take at the roots.
    6224 views

    • ElliR

      The comment was made 6 months
      Yes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair 🥲 Thank you, lovely you 💕💕
  • Most helpful negative

    Emelina Gullefina

    The post was made 7 years
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡
    1 product in post Pink pastel
    27698 views

  • Linnéa

    The post was made 1 hour

    Ebony 🖤

    I’m so eager to try the color Ebony! 😍😎🖤 Is there any insider info on when it might be back in stock? 😊
    1 product in post Ebony 🖤
    2 views

  • Susanna

    The post was made 6 days
    Rating: 1 out of 5
    verified customer

    Cerise that wasn't in the package

    I didn't get it, so unfortunately I can't give a higher rating, but I've used the shades before and love them 😝
    1 product in post Cerise that wasn't in the package
    231 views

    • Tilda

      The user's roll: Customer service at Lyko. The comment was made 3 days
      Hey Susanna! 💜 But oh how sad that it wasn't included in your package this time, I recommend you email us and we will of course help you further 💛 Extra fun to hear that you liked the shade before – maybe it will become a favorite again as soon as you get to try it again 😍✨ Have a great day! 💫

  • curlyabi

    The post was made 1 week
    Rating: 5 out of 5
    verified customer

    Directions has yet to fail me.

    All the colors are so bold, vibrant and long lasting! Cerise is my all time favorite pink, and the purples are also unbeatable. I've noticed they're far more easily absorbed than other direct dyes and they seem to penetrate the shaft very deeply while still fading quite nicely. I've got my eye on turquoise next.
    1 product in post Directions has yet to fail me.
    603 views

  • Aliin amjadi

    The post was made 1 week

    Question?

    Hi, I want to dye my hair and I have very dark hair. I'm wondering if this product works, and how long it lasts in that case!
    1 product in post Question?
    352 views

    • Emma

      The user's roll: Customer service at Lyko. The comment was made 1 week
      Hey!💗 Oh! It’s a bit tricky with hair colors and shades. I really recommend doing your hair color test via the LYKO app. There you get tailored feedback on how to do it and which products to use, to get just the shade you dream of! 🤍 The ones helping you are trained hairdressers and hair experts! 😍 You can find the test via the link: lyko.com/sv/beauty-scan2 Take care!

  • Camilla

    The post was made 2 weeks
    Rating: 4 out of 5
    verified customer

    Cool color

    Gave a wild orange color as desired, but it takes a lot for my hair.
    1 product in post Cool color
    385 views

  • Anna-Lena

    The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Works really well... a bit too well. 😅

    Was looking for pastel pink, thought that... It’s said that Direction hair dye doesn’t take well on natural hair!? Naturally gray, it clung on. I had it on for 10-15 minutes 😮😂
    1 product in post Works really well... a bit too well. 😅
    980 views

  • Karin

    The post was made 3 weeks
    Rating: 4 out of 5
    verified customer

    Flamingo pink gives color

    Unlike carnation pink, Flamingo pink colors my gray hair and gives a nice color to the lengths. I have to touch up every week if it’s going to look fresh, but that’s totally okay.
    1 product in post Flamingo pink gives color
    692 views

  • Lix

    The post was made 1 month
    Rating: 5 out of 5

    Lovely combo

    Bleached hair roots to re-dye the hair dark purple, tried another bleaching product so it turned green instead of turquoise. Loved it and got an idea, so I bought manic panic spring green and threw it in my hair. I’m so crazy satisfied! Picture after bleaching and when I threw in the green color💜💚
    1 product in post Lovely combo
    1500 views

  • Elin

    The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Very good hair color

    I was actually very pleasantly surprised by this color, and it has held up very well even though I wash my hair with warm water
    1 product in post Very good hair color
    1000 views

  • My96

    The post was made 1 month

    Which one should I choose?

    I'm wondering which of the Directions colors is most similar to Manic Panic Rockabilly Blue?
    1 product in post Which one should I choose?
    1120 views

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Rubine

49 kr
Rec. price 69 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

Often bought together

136,75 kr
260 kr

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