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Reviews & comments
- Most helpful positiveThe post was made 1 yearsRating: 4 out of 5verified customer
Doesn't bleed
Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.1 product in post Doesn't bleed10440 views- The comment was made 1 years@Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair2 likes
- Most helpful negativeThe post was made 8 yearsRating: 1 out of 5verified customer
Pink pastel
I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡1 product in post Pink pastel31616 views - The post was made 23 hoursRating: 5 out of 5verified customer
LOVE IT!!!
Mixed 50/50 cerise/flamingo pink and it's exactly the color I had in mind. Doesn't stain sheets etc. and lasts quite long.1 product in post LOVE IT!!!45 views - The post was made 1 dayRating: 1 out of 5verified customer
Pink
I now have a pink shower1 product in post Pink50 views - The post was made 6 daysRating: 4 out of 5verified customer
Nice color
Love the color, and Directions colors tend to really last a long time in my hair! ❤️🔥 The only downside I would mention is that the color is hard to get off both skin and bathroom floor etc. It sticks like glue.1 product in post Nice color263 views - The post was made 1 week
Color for brunette
Do any of the purple or blue colors work on dark brown hair?1 product in post Color for brunette254 views- The user's roll: Customer service at Lyko. The comment was made 5 daysHi Tindra! 😊 Some purple and blue shades can work on dark brown hair, but the result is usually quite subtle and mostly visible in certain lighting. For a more intense and clear result, the hair often needs to be lightened first 💜 All the best!
- The post was made 1 weekRating: 3 out of 5verified customer
Wrong color…
I like Directions, but the color Ebony turned out very blue. I don't think it matches the description of the color.1 product in post Wrong color…223 views - The post was made 1 week
Washes
How many washes does the color last?1 product in post Washes227 views- The comment was made 1 weekForgot to add, if you have bleached your hair so that it is almost white, it also lasts. Not on unbleached hair.
- The post was made 2 weeksRating: 1 out of 5verified customer
Worst I've ever tried
This was really disappointing. There was barely any color and it turned out really uneven and patchy. Would not recommend this.1 product in post Worst I've ever tried656 views - The post was made 1 month
When is more coming?
I'm so impatient, would really need it haha1 product in post When is more coming?1001 views- The user's roll: Lyko Creator. The comment was made 1 monthHello Jenny! I have checked the color and can see that it is ordered 😍 Currently, we do not have an exact date for when it will be back in stock, but I hope it won’t be long! I suggest you follow this if you haven’t already. Then you will get an email the moment it is available to order again 💌 Take care!
- The post was made 1 month
When will it be back in stock?
I've been watching it for a long time now, do you know when it will be back in stock?1 product in post When will it be back in stock?728 views- The user's roll: Customer service at Lyko. The comment was made 1 monthHello Lotta! We don't have a confirmed date for when the product will be back, but we're keeping our fingers crossed that it won't take long ☺️ Keep the product under watch, and you'll be notified immediately when it's available to buy. All the best! ✨1 likes
- The post was made 1 month
milliliter
It is actually 100 ml, not 88 on all these jars!!!1 product in post milliliter1147 views- The user's roll: Hairdresser at Lyko. The comment was made 1 monthHello there Frida! 👋😊 Oops, something definitely went a bit wrong here! I’m forwarding this to my amazing colleagues in the right department so it can be fixed as quickly as possible. Thank you so much for bringing this to our attention! 🩷 If you have any further questions, we’re here to help you in the best possible way! Wishing you a wonderful rest of your day!
DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Rubine
Free delivery option available from 300 kr, can be sent immediately
Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!
Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.
Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.
3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.
Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.
Tips:
- Wear plastic gloves when applying the color.
- Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
- As with all hair colors, it's recommended to do a patch test first.
- Don't use conditioner before coloring your hair.
Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.
- Category:Permanent Hair color
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