Looks
User images
Reviews & comments
Rating: 4Based on 518 reviews
264
98
54
24
78
- Most helpful positiveThe post was made 6 monthsRating: 4 out of 5verified customer
Super pretty color, but didn't take at the roots.
I had heard so much about this so I was very eager to try it! Used their shampoo first as recommended. I think the color stuck really well to the rest of the hair and became strong and pretty! 😍 But it didn't take at the roots, so it doesn't look that nice. I'm going to try to just dye the roots and see how it turns out. But a bit disappointed that it didn't take there at all. I mixed this and a little vermillion red to get the right shade. #lykoreview1 product in post Super pretty color, but didn't take at the roots.6693 views- The comment was made 6 monthsYes, that was really annoying, I'm still smiling because it set so nicely in the rest of the hair 🥲 Thank you, lovely you 💕💕
- Most helpful negativeThe post was made 7 yearsRating: 1 out of 5verified customer
Pink pastel
I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡1 product in post Pink pastel28027 views - The post was made 1 day
How bleached does the hair need to be?
Hi, I’m interested in the color pastel pink. I currently have a washed-out orange color in my hair. Does my hair need to be platinum blonde for the color to take? Or does it work with some yellow/orange tones in the hair after bleaching? And I assume the roots need to be bleached for the color to take?1 product in post How bleached does the hair need to be?34 views - The post was made 3 daysRating: 4 out of 5verified customer
works well
the color is really nice, but it quickly washes out to a light green because light purple is a really difficult color to keep in the hair1 product in post works well95 views - The post was made 1 week
Uncolored Hair
My hair is completely natural, uncolored mixed level 7-8-9. Will it turn orange or do I need to bleach it?1 product in post Uncolored Hair154 views- The user's roll: Customer service at Lyko. The comment was made 3 daysHey again Elin!👋💕 It can hold up to a certain extent even without bleaching, but to bring out the color properly, it is recommended to lighten the hair first. All the best!
- The post was made 1 weekRating: 5 out of 5verified customer
Very good
Very good hair color, we completely bleached my hair, so if you want my result, you have to do that. It bleeds a lot, so be prepared for that. But the color is strong and vibrant, remember to wash with cold water for the color to last!
1 product in post Very good402 views - The post was made 2 weeks
Ebony 🖤
I’m so eager to try the color Ebony! 😍😎🖤 Is there any insider info on when it might be back in stock? 😊1 product in post Ebony 🖤424 views- The user's roll: Customer service at Lyko. The comment was made 2 weeksHey Linnéa! Oh hang in there, it’s close now as it looks. Purchase has been made with our supplier and they should show up shortly. We don’t have an exact date, but we’re keeping our fingers crossed that it won’t take too long🥰👌 If you haven’t clicked for monitoring this product, do it. Then you’ll get an email notification from us when they are available for order again! Take care!
- The post was made 3 weeksRating: 1 out of 5verified customer
Cerise that wasn't in the package
I didn't get it, so unfortunately I can't give a higher rating, but I've used the shades before and love them 😝1 product in post Cerise that wasn't in the package597 views- The user's roll: Customer service at Lyko. The comment was made 3 weeksHey Susanna! 💜 But oh how sad that it wasn't included in your package this time, I recommend you email us and we will of course help you further 💛 Extra fun to hear that you liked the shade before – maybe it will become a favorite again as soon as you get to try it again 😍✨ Have a great day! 💫
- The post was made 4 weeksRating: 5 out of 5verified customer
Directions has yet to fail me.
All the colors are so bold, vibrant and long lasting! Cerise is my all time favorite pink, and the purples are also unbeatable. I've noticed they're far more easily absorbed than other direct dyes and they seem to penetrate the shaft very deeply while still fading quite nicely. I've got my eye on turquoise next.1 product in post Directions has yet to fail me.1087 views - The post was made 1 month
Question?
Hi, I want to dye my hair and I have very dark hair. I'm wondering if this product works, and how long it lasts in that case!1 product in post Question?609 views- The user's roll: Customer service at Lyko. The comment was made 1 monthHey!💗 Oh! It’s a bit tricky with hair colors and shades. I really recommend doing your hair color test via the LYKO app. There you get tailored feedback on how to do it and which products to use, to get just the shade you dream of! 🤍 The ones helping you are trained hairdressers and hair experts! 😍 You can find the test via the link: lyko.com/sv/beauty-scan2 Take care!
- The post was made 1 monthRating: 4 out of 5verified customer
Cool color
Gave a wild orange color as desired, but it takes a lot for my hair.1 product in post Cool color595 views - The post was made 1 monthRating: 5 out of 5verified customer
Works really well... a bit too well. 😅
Was looking for pastel pink, thought that... It’s said that Direction hair dye doesn’t take well on natural hair!? Naturally gray, it clung on. I had it on for 10-15 minutes 😮😂1 product in post Works really well... a bit too well. 😅1352 views
DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Rubine
49 kr
Rec. price 69 kr
This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click “WATCH” and we’ll make it happen!
Description
Additional information
Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!
Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.
Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.
3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.
Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.
Tips:
- Wear plastic gloves when applying the color.
- Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
- As with all hair colors, it's recommended to do a patch test first.
- Don't use conditioner before coloring your hair.
Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.
88 ml
- Category:Permanent Hair color
- Article number:1549-100-0020