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Rating: 3.8Based on 559 reviews
  • Most helpful positive
    The post was made 2 years
    Rating: 4 out of 5
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.
    1 product in post Doesn't bleed
    10490 views
    • The comment was made 1 years
      @Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair
      2 likes
  • Most helpful negative
    The post was made 8 years
    Rating: 1 out of 5
    verified customer

    Pink pastel

    I have bleached hair, but this color washed out after one wash, so on the first rinse. It didn't quite turn out the right shade, but rather more towards peach, and the color became uneven. I recommend Revlon's color bomb in pink (005) to achieve a pink tone that also lasts longer. I usually mix it with conditioner, it becomes really pink if you only add the color bomb without diluting 😃🫡
    1 product in post Pink pastel
    31682 views
  • The post was made 4 hours
    Rating: 2 out of 5
    verified customer

    ...

    Love the color, the downside is that the color stains very quickly. Gone after about 4 washes. Also ruined my gel nails... just touching my hair days later and the hair stained my nails. (Got it off with nail polish remover) but incredibly annoying
    1 product in post ...
    6 views
  • The post was made 3 days
    Rating: 5 out of 5
    verified customer

    LOVE IT!!!

    Mixed 50/50 cerise/flamingo pink and it's exactly the color I had in mind. Doesn't stain sheets etc. and lasts quite long.
    1 product in post LOVE IT!!!
    159 views
  • The post was made 4 days
    Rating: 1 out of 5
    verified customer

    Pink

    I now have a pink shower
    1 product in post Pink
    155 views
    • The comment was made 2 days
      What did you expect? Of course semi-permanent colors the floors... now you just buy pink stuff and rub it off ☺️
  • The post was made 1 week
    Rating: 4 out of 5
    verified customer

    Nice color

    Love the color, and Directions colors tend to really last a long time in my hair! ❤️‍🔥 The only downside I would mention is that the color is hard to get off both skin and bathroom floor etc. It sticks like glue.
    1 product in post Nice color
    342 views
  • The post was made 1 week

    Color for brunette

    Do any of the purple or blue colors work on dark brown hair?
    1 product in post Color for brunette
    322 views
    • The user's roll: Customer service at Lyko. The comment was made 1 week
      Hi Tindra! 😊 Some purple and blue shades can work on dark brown hair, but the result is usually quite subtle and mostly visible in certain lighting. For a more intense and clear result, the hair often needs to be lightened first 💜 All the best!
  • The post was made 1 week
    Rating: 3 out of 5
    verified customer

    Wrong color…

    I like Directions, but the color Ebony turned out very blue. I don't think it matches the description of the color.
    1 product in post Wrong color…
    288 views
  • The post was made 1 week

    Washes

    How many washes does the color last?
    1 product in post Washes
    286 views
    • The comment was made 1 week
      Forgot to add, if you have bleached your hair so that it is almost white, it also lasts. Not on unbleached hair.
  • The post was made 2 weeks
    Rating: 1 out of 5
    verified customer

    Worst I've ever tried

    This was really disappointing. There was barely any color and it turned out really uneven and patchy. Would not recommend this.
    1 product in post Worst I've ever tried
    707 views
  • The post was made 1 month

    When is more coming?

    I'm so impatient, would really need it haha
    1 product in post When is more coming?
    1050 views
    • The user's roll: Lyko Creator. The comment was made 1 month
      Hello Jenny! I have checked the color and can see that it is ordered 😍 Currently, we do not have an exact date for when it will be back in stock, but I hope it won’t be long! I suggest you follow this if you haven’t already. Then you will get an email the moment it is available to order again 💌 Take care!
  • The post was made 1 month

    When will it be back in stock?

    I've been watching it for a long time now, do you know when it will be back in stock?
    1 product in post When will it be back in stock?
    770 views
    • The user's roll: Customer service at Lyko. The comment was made 1 month
      Hello Lotta! We don't have a confirmed date for when the product will be back, but we're keeping our fingers crossed that it won't take long ☺️ Keep the product under watch, and you'll be notified immediately when it's available to buy. All the best! ✨
      1 likes

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Violet

49 kr

Free delivery option available from 300 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

100 ml

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