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3.6
Based on 487 reviews
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  • Most helpful positive
    3 months
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.

    Translated from swedish

    1 product in post Doesn't bleed
    11 likes
    5155 views
    • 3 weeks
      @Lisa : Fun fact: the reason why red and pink colors wash out much faster is that the red/pink color molecules are much larger and do not adhere as well to the hair

      1 likes
    to leave a comment
  • 37 minutes

    Bleaching

    I have red/orange hair, should I bleach my hair first if it's going to be dyed blue, or is it okay without bleaching?

    Translated from norwegian

    1 product in post Bleaching
    5 views
    to leave a comment
  • 2 days
    verified customer

    Trusty Product

    Which semi-permanent hair dye doesn't hold as well as this one😍 the price-quality ratio is spot on! I sometimes mix in a violet shade as wellπŸ’œ
    1 product in post Trusty Product
    1 likes
    1136 views
    • 2 days
      Wow! So pretty 😍

      1 likes
    to leave a comment
  • 6 days

    Should I bleach my hair first?

    If I'm going from a kind of pink-purple to violet and midnight blue, do I need to bleach my hair first?

    Translated from norwegian

    1 product in post Should I bleach my hair first?
    210 views
    • Hairdresser at Lyko
      5 days
      Hey Olivia! Midnight Blue is quite dark, so it should be fine to apply it over a pink-purple tone πŸ‘‹πŸΌ If it doesn't work, you might need to bleach first, as these colors definitely work best on already treated hair. Have a nice day!

    to leave a comment
  • 1 week
    verified customer

    Bleeds a lil

    Works as should, but the blue dye definitely doesn’t stay in the hair as much, but rather bleeds after every wash and when the hair is wet. I used foam hair rollers after a shower, and they ended up with blue dye on them. The blue tips are from Midnight blue, orange is Apricot (mixed with a tiny bit of brown to not have it as neon)
    1 product in post Bleeds a lil
    2 likes
    804 views
    to leave a comment
  • 1 week
    verified customer

    Language blue. A mistake

    But most others are super good.

    Translated from swedish

    1 product in post Language blue. A mistake
    377 views
    to leave a comment
  • 1 month
    verified customer

    Pretty okay

    Pretty okay, but it didn't really hold on my hair, which I have a problem with, so maybe that's why. For me, it became more like a color bomb.

    Translated from swedish

    1 product in post Pretty okay
    1336 views
    to leave a comment
  • 1 month

    How long?

    Hey, wanted to ask how long the color lasts?
    1 product in post How long?
    1264 views
    • Customer service at Lyko
      1 month
      Hello there Voughan! πŸ‘‹πŸΌπŸ˜„ Color usually lasts for 4 to 6 weeks, depending on your hair type, how often you wash your hair and whether you use products that can affect the color's durability. To make the color last longer, it is recommended to use color-preserving shampoos and avoid washing your hair too often. Take care of yourself! 🀍
      1 likes
    to leave a comment
  • 1 month
    verified customer

    Beautiful color

    I've used this color a couple of times, and I love the color! Best effect if you bleach your hair once first. The only downside is that the color fades quite quickly, so it needs to be used often. I can recommend mixing a bit of the color into the conditioner you use, it helps a bit to maintain the color. #lykoreview

    Translated from norwegian

    1 product in post Beautiful color
    1 likes
    1030 views
    to leave a comment
  • 1 month
    verified customer

    Satisfied!

    I bought the hair dye yesterday and I wanted Ariel red hair, and I can say that poppy red is really Ariel red, and I am soooooo satisfied with the color and the product itself, and my hair became very shiny and soft, so this hair dye gets 10 out of 10 from me. I will definitely buy it several times. And I must also say that the lady who helped me with the hair dye yesterday in your store at Tuna Park in Eskilstuna was very helpful and her attitude towards me was very good, so as I said, I am super satisfied!

    Translated from swedish

    1 product in post Satisfied!
    956 views
    to leave a comment
  • 1 month
    verified customer

    Ebony

    The result is bright blue :((
    1 product in post Ebony
    897 views
    • Customer service at Lyko
      1 month
      Hey Vilma, HΓΆh - I'm so sorry to hear that the shade has stuck to you in an unexpected way πŸ€¦β€β™€οΈ Ebony has a blue undertone, so it might show up a bit differently in your hair depending on the base color and usage 🀯 I hope you were able to correct this situation in a way that works for you!
      1 likes
    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Lavender

487 reviews, 3.6 on average
49 kr
Rec. price 69 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml

Often bought together

79 kr
463 kr
Customer service