The Ordinary

The Ordinary is democratizing skincare by bringing well-known active ingredients to market at sensible price points. All products are made in our lab, tested on humans (yes, we’re vegan and cruelty-free), and use ingredients of their highest quality, and their most effective concentrations.
The Ordinary is—Clinical Formulations with Integrity.

Popular products

Latest reviews

  • Wallet-friendly quality 😍

    GF Solution 15% Serum 30 ml

    A serum based on growth factors (a kind of plant-based proteins, I think) that minimizes and repairs visible damage to the skin and seems to be preventive against signs of aging. ✨ But why should one buy products with growth factors (like EGF, IGF & TGF) instead of, for example, retinol? If you have sensitive skin, there is a risk of reacting to retinol, while products like this are gentler - but still crazy effective 😍 The serum is said to combat fine lines and wrinkles, loss of firmness and elasticity, rough skin texture, and at the same time contribute to a complexion full of radiance. ✨😍 Does the serum live up to its promises? Yes! My skin feels hydrated, radiant, and the wrinkles are less noticeable - not magically vanished, but still 😍 ➕ Fragrance-free ➕ Light consistency (almost like water) that absorbs quickly ➕ Easy to apply with the dropper ➕ Provides good hydration and radiance ➕ Lives up to its promises ➕ Very wallet-friendly #lykoreview

    Jessika3 hours

  • Love it!

    Hyaluronic Acid 2% + B5 30 ml

    This has become a staple in my skincare now and I love it! I feel like my skin has gotten so much better since I started using it. I experienced a bit of itchiness the first few days, but now my skin has gotten used to it. My skin has become much fresher and more glowy. I recommend it!

    marit22 hours

  • Perfect start to the skincare routine

    Multi-Active Delivery Essence 100 ml

    As a #influtester, I got to try three products from #theordinary 💧For your information, I have combination skin that tends to be dry. The Multi-Active Delivery Essence promises hydrated, even skin tone and glow. I have applied it morning and night for a month, as the first step in my skincare routine. 👍🏼Positives: - Lovely, watery consistency - Easy to apply with a cotton pad - Feels cool and fresh on the skin - Absorbs quickly, but the skin retains a glowy look - Fragrance-free, does not clash with any perfume in moisturizer - Gentle - Skin feels hydrated all day - Cheap compared to other good products on the market - Makeup sits well on it - A little goes a long way (I still have more left after frequent use) 👎🏼Negatives: - The bottle is supposed to look exclusive, but I think it looks boring - You have to shake it quite well to get enough product out (on the other hand - it’s hard to spill) All in all, I am very satisfied and have already recommended the series to several 🤭💦

    Linn1 day

76 products
76 products
Customer service